By implementing a Weblicity powered website, the site is intelligently designed to present more than only 'flat' content, and will be profile-ready per visitor from launch.

The intelligent profile tracking ensures that every user action on the site is captured, including navigation choices, banner click-throughs and more.  This defines the presentation of dynamic content to visitor experiences as they travel through the pages, and ensures that all future site journeys can display relevant, dynamic content, including user specific special offers and push advertising.

The profiling architecture of Weblicity ensures that each visitor has a fully customised content experience.

All profiling data is held within the Weblicity database and can be accessed and managed by the agency (or client directly) for analysis via a variety of online, real-time reports.

Such detailed database enrichment allows the client (via the agency if they so choose) to update and evolve the site with the most relevant marketing messages - and provide the user with the most personal web experience.