The Weblicity application has been built from the ground up, using database profiling to determine the content that should be presented to each visitor to the site.

Real-time monitoring and recording of users' behaviours online (or imported preferences) further enhance the database, and ensure that dynamic content is presented throughout the customer's live journey.

Underpinned by the White Phoenix Technologies' CMS, Weblicity is extremely user-friendly for both agency individuals and client users.  Full flexibility allows the CMS to be configured as you require, including the definition of user access and privileges.

The CMS tool empowers agencies to directly manage their clients' websites, have full control over all updates and amends, including database management, segmentation, activity review and reporting.

Offered to agencies as an online service, further to initial configuration (as required) Weblicity is a fully supported, hosted and licenced product.

Further modules to the base application enable fast seamless integration with the database, to offer a range of additional functions including promotions, loyalty schemes, ecommunications, event management and online advertising campaigns.